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- May–June 2024
- Article
What Makes a Successful Celebrity Brand?
Celebrities have shifted from endorsing established brands to being influencers for established brands to drawing on their influence to create brands themselves. The authors examine what it takes to make celebrity brands work.
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Keywords:
Celebrities;
Celebrity Endorsement;
Celebrity Management;
Celebrity;
Direct To Consumer Marketing;
DTC;
Influencer Marketing;
Influencers;
Influencer Advertising;
Influencer;
Brands and Branding;
Product Marketing;
Power and Influence;
Advertising;
Social Media;
Consumer Products Industry;
United States
Israeli, Ayelet, Jill Avery, Leonard A. Schlesinger, and Matt Higgins. "What Makes a Successful Celebrity Brand?" Harvard Business Review 102, no. 3 (May–June 2024): 50–55.
- April 25, 2024
- Article
How to Build a Life: How to Find Your Faith
By: Arthur C. Brooks
Brooks, Arthur C. "How to Build a Life: How to Find Your Faith." The Atlantic (April 25, 2024).
- April 24, 2024
- Other Article
Presidents Don’t Need Criminal Immunity to Take Bold Action: National Security Is Better Served by a Lawful President Than a Lawless One
By: Louis Caldera
Caldera, Louis. "Presidents Don’t Need Criminal Immunity to Take Bold Action: National Security Is Better Served by a Lawful President Than a Lawless One." If you can keep it (April 24, 2024).
- April 18, 2024
- Article
How to Build a Life: How to Be Less Busy and More Happy
By: Arthur C. Brooks
Brooks, Arthur C. "How to Build a Life: How to Be Less Busy and More Happy." The Atlantic (April 18, 2024).
- April 11, 2024
- Article
How to Build a Life: Jung’s Five Pillars of a Good Life
By: Arthur C. Brooks
Brooks, Arthur C. "How to Build a Life: Jung’s Five Pillars of a Good Life." The Atlantic (April 11, 2024).
- April 4, 2024
- Article
How to Build a Life: The One Big Thing You Can Do for Your Kids
By: Arthur C. Brooks
Brooks, Arthur C. "How to Build a Life: The One Big Thing You Can Do for Your Kids." The Atlantic (April 4, 2024).
- April 2024
- Case
Market Dynamics and Moral Dilemmas: Novo Nordisk’s Weight Loss Drugs
By: Joseph L. Badaracco, Tom Quinn and John Schultz
Danish pharmaceutical company Novo Nordisk was owned by a charitable foundation, and since its founding in the 1920s had focused on producing insulin to treat diabetes. In 2017, however, it released Ozempic, a diabetes treatment with the revolutionary side effect of...
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Keywords:
Cost vs Benefits;
Decisions;
Judgments;
Values and Beliefs;
Global Strategy;
Health Care and Treatment;
Patents;
Growth and Development Strategy;
Growth Management;
Product Positioning;
Supply and Industry;
Supply Chain;
Corporate Social Responsibility and Impact;
Mission and Purpose;
Philanthropy and Charitable Giving;
Opportunities;
Social Issues;
Equality and Inequality;
Pharmaceutical Industry;
Health Industry;
Denmark;
United States;
Europe;
China;
India;
Middle East;
North Africa
- April 2024
- Article
America’s Crisis of Civic Virtue
By: Arthur C. Brooks
The world is witnessing a loss of faith in both capitalism and democracy, which seemed nearly unimaginable just a generation ago. Many blame “the other party.” Others blame capitalism’s flaws, as market systems increase inequality, which is inherently undemocratic —...
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Keywords:
Capitalism;
Political Culture;
Civil Society or Community;
Economic Systems;
Government and Politics;
Values and Beliefs
Brooks, Arthur C. "America’s Crisis of Civic Virtue." Journal of Democracy 35, no. 2 (April 2024): 23–39.
- March 28, 2024
- Article
How to Build a Life: How Not to Be Bored When You Have to Wait
By: Arthur C. Brooks
Brooks, Arthur C. "How to Build a Life: How Not to Be Bored When You Have to Wait." The Atlantic (March 28, 2024).
- March 2024 (Revised April 2024)
- Case
Miami’s Climate Tech Potential (A): The State of Play
By: Rosabeth Moss Kanter and Ai-Ling Jamila Malone
Miami-Dade County led the work to get South Florida designated a national climate resilience tech hub, the only one of 31 focused on climate change, an urgent major issue for the region in light of global warming and sea level rise. Venture capitalists saw the...
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Keywords:
Technology;
Climate;
Climate Change;
Venture Capital;
Investment;
Entrepreneur;
Development;
Startup;
Miami
- March 21, 2024
- Article
How to Build a Life: Whatever You Do, Don’t Do the Silent Treatment
By: Arthur C. Brooks
Brooks, Arthur C. "How to Build a Life: Whatever You Do, Don’t Do the Silent Treatment." The Atlantic (March 21, 2024).
- March 2024
- Case
All Home CA: Ending Homelessness Easy as 1-2-4
By: Gerald Chertavian and Courtney Han
- March 2024
- Case
Vineyard Wind Starts Spinning: Overcoming Onshore Challenges to Offshore Wind
By: Rosabeth Moss Kanter and Jacob A. Small
To activate the first wind turbines in the ocean off Martha’s Vineyard eventually supplying clean energy to 400,000 households, Vineyard Wind’s leaders had to navigate the permitting process, numerous delays, and objections from stakeholders in three communities: the...
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- March 14, 2024
- Article
How to Build a Life: Don’t Let Your Disgust Be Manipulated
By: Arthur C. Brooks
Brooks, Arthur C. "How to Build a Life: Don’t Let Your Disgust Be Manipulated." The Atlantic (March 14, 2024).
- March 7, 2024
- Article
How to Build a Life: Five Teachings of the Dalai Lama I Try to Live By
By: Arthur C. Brooks
Brooks, Arthur C. "How to Build a Life: Five Teachings of the Dalai Lama I Try to Live By." The Atlantic (March 7, 2024).
- March 2024 (Revised April 2024)
- Case
“The Wheels on the Bus” Go Electric: Highland Electric Fleets and Partners
By: Rosabeth M. Kanter and Jacob A. Small
Founder Duncan McIntyre developed an innovative service-based business to electrify transportation fleets for school districts and scale through public-private partnerships while contributing to climate change solutions. The case covers the rationale for electric...
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- March 2024
- Case
Governing OpenAI
By: Lynn S. Paine, Suraj Srinivasan and Will Hurwitz
In late November 2023, OpenAI’s new board of directors took stock of the situation. The company, which sought to develop artificial general intelligence (AGI)—computer systems with capabilities exceeding human abilities—was looking to regain its footing after a chaotic...
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Keywords:
Artificial Intelligence;
Board Of Directors;
Board Decisions;
Board Dynamics;
Business Ethics;
Corporate Boards;
Governance Changes;
Governance Structure;
Leadership Change;
Legal Aspects Of Business;
Nonprofit;
Nonprofit Governance;
Open Source;
Partnerships;
Regulation;
Strategy And Execution;
Technological Change;
AI and Machine Learning;
Corporate Governance;
Leadership;
Management;
Mission and Purpose;
Technological Innovation;
Technology Industry;
San Francisco;
United States
- March 2024
- Case
Doing Business in Buenos Aires, Argentina
This case examines the challenges and opportunities of doing business in Argentina. It highlights Argentina's economic
and political transformation in the decades leading up to 2024. The case gives an overview of some of the main obstacles faced by businesses...
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Keywords:
Business History;
Business and Government Relations;
Corporate Strategy;
Air Transportation Industry;
Transportation Industry;
Argentina;
Latin America
MacCormack, Alan D., Nori Gerardo Lietz, Leonard A. Schlesinger, Karina Souza, and Zeke Gillman. "Doing Business in Buenos Aires, Argentina." Harvard Business School Case 324-108, March 2024.